The Demi
Color without commitment! This gel-like hair color conditions while it colors, offering incredibly rich demi-permanent results with exceptional shine.
Demi-permanent conditioning formula that is intermixable and processes in 5-20 minutes for incredibly rich, shiny results.
-No-Ammonia, No-MEA, No-Lift Formula
Won't lighten the hair's natural pigment.
-Natural pH
Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
-Mix of Direct and Oxidative Dyes
Create a longer-lasting hair color that lasts up to 4-6 weeks.
-Soy Protein
Smoothes the cuticle to make hair feel softer and better hydrated.
-Plant-Based Lipids and Oleic Acid
Condition, nourish and soften the hair for a silky feel and styling control.
-Fast 5-20 Minute Processing
Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and color corrections.
Demi-permanent conditioning formula that is intermixable and processes in 5-20 minutes for incredibly rich, shiny results.
-No-Ammonia, No-MEA, No-Lift Formula
Won't lighten the hair's natural pigment.
-Natural pH
Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
-Mix of Direct and Oxidative Dyes
Create a longer-lasting hair color that lasts up to 4-6 weeks.
-Soy Protein
Smoothes the cuticle to make hair feel softer and better hydrated.
-Plant-Based Lipids and Oleic Acid
Condition, nourish and soften the hair for a silky feel and styling control.
-Fast 5-20 Minute Processing
Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and color corrections.
Brand Paul Mitchell
Benefitet